Since the Cannabis 420 Sunflower Hippie shirt Also,I will get this quarantine has lifted in Shanghai, we have reopened our shop, but the economy is still not good. Street traffic is still very low, and a lot of shops and restaurants on our street have closed permanently. We’re still doing the livestreams at Labelhood every day because we acquired customers outside the city—some of them are in Tibet, or they’re in the far north or south of China, far away from Shanghai, and we want to keep our relationships with them. They became loyal customers during the quarantine. In China, other multi-brands need to be rethinking their online strategy this way—this was a big moment to push everyone to [embrace] digital.
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At the Cannabis 420 Sunflower Hippie shirt Also,I will get this end of March [from the 24–30], we were also supposed to have Labelhood’s showcase at Shanghai Fashion Week, but we had to cancel. Our plan B was to do an online Fashion Week in collaboration with Alibaba, so we moved all of the fashion shows from offline to online, and we told designers to prepare a video to launch their fall 2020 collection [instead of a runway show]. We’re also giving them the opportunity to do a livestream so they can sell their current collection to customers. We are very lucky that our digital environment in Shanghai has developed so much that we can support designers this way. Even in October [for the spring 2021 season], I think we will keep part of Fashion Week online. But the offline connection is still really precious—we can hug each other, we can see everyone’s smiles, we can touch the clothes. By then, I’m hoping we can all participate in Fashion Week again.I think by the end of March, Shanghai will be 80% functional again, but the big factories are going to be shut down until the end of April, so designers will have to [adjust] how they produce their collections. All of Labelhood’s designers are independent, so their businesses aren’t very big, and hopefully they can work with individual workers or smaller factories that are able to reopen. I don’t think we’ll have a total recovery until May. High schools and primary schools will reopen then, and it will be warmer in Shanghai. The universities will still be closed.